Alex Ruben
How to Change Your Business Category on Facebook
Changing your business category on Facebook is essential for accurately representing your page and improving visibility in search results. This guide will walk you through the steps to update your business category, ensuring you attract the right audience and enhance your page’s performance.
Step 1: Log into Your Facebook Account
Begin by logging into your Facebook account. Make sure you have admin rights to the page you wish to modify. Navigate to your business page by selecting it from the left sidebar.
Step 2: Access Page Settings
On your business page, look for the Settings option, usually located in the lower left corner of the page. Click on it to open the settings menu.
Step 3: Navigate to the Page Info Section
Within the settings menu, locate the Page Info tab on the left-hand side. This section allows you to edit your page details, including the business category.
Step 4: Edit Business Category
Under the General settings, find the Category subsection. Click on the drop-down menu to view the available categories. Begin typing to filter the options or scroll through the list to find the most relevant category for your business.
Step 5: Choose the Appropriate Category
Select the category that best reflects your business. If your business fits multiple categories, you can add additional ones by clicking the Add another category button. Make sure to choose categories that accurately represent your current offerings.
Step 6: Save Changes
Once you have selected the appropriate category or categories, click the Save Changes button at the bottom of the Page Info section. This will update your business category on Facebook.
Step 7: Verify the Update
After saving, go back to your business page to ensure the category reflects your selection correctly. Check the “About” section of your page to see the updated category listed.
Step 8: Monitor Your Page Performance
After changing your category, keep an eye on your page’s engagement and reach. This will help you assess if the new category is positively impacting your visibility and attracting the right audience.
Extra Tips & Common Issues
Consider the following tips when changing your business category:
- Choose a primary category that best defines your business.
- Regularly review your category to ensure it remains relevant as your business evolves.
Common issues may include not finding a suitable category or reaching the limits of added categories. If you encounter issues, try refining your search terms or contact Facebook support for assistance.
Conclusion
Updating your business category on Facebook is vital for maintaining your brand’s visibility and relevancy. By following these steps, you ensure that potential customers can easily find your business. If you’re interested in further optimizing your Facebook presence, check our additional guides on enhancing business profiles.
Frequently Asked Questions
How often should I update my business category?
It’s a good practice to review your business category at least once a year or whenever there are significant changes in your offerings.
Can I change my business category back to a previous one?
Yes, you can revert to a previous category as long as it is still available. Follow the same steps to select the desired category.
Does changing my category affect my existing followers?
Changing your category should not affect your current followers directly, but it may alter how your page appears in search results and what type of users it attracts.